PHAIWA Alcohol Programs Team and FARE have prepared a position statement on zero alcohol products. Given the rapid increase in the availability and promotion of zero alcohol products, the position statement aims to inform policy responses to zero alcohol products and was prepared for use by the public health sector and our colleagues. It outlines three key recommendations:

• Advertising of zero alcohol products and any other alcohol brand extensions should be treated as advertising for alcohol products.
• While not a replacement for effective, independent regulation, marketing of zero alcohol products should comply with the ABAC Scheme and other advertising code requirements.
• The sale of zero alcohol products should be restricted to premises and to people aged 18 years or older.

Read the position statement and a blog post on Drink Tank for more.